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Aiden Torres
Aiden Torres

The Smashing Pumpkins - Ava Adore (Official Music Video)

The music video was released on June 1, 1998, and was directed by Dom and Nic, featuring the band in gothic-inspired clothing and walking through a variety of scenes. The video, filmed in one long take, is notable for its use of slow and fast motion while the speed of the camera is apparently static, and the band continues to lip sync to the song in perfect rhythm. The calculations required to work out the speed changes caused massive delays on set, causing the band to nearly call off the entire plan.[3] The sets seen in the video were arranged in a configuration resembling a hallway, in which a rave sequence functioned as the end of the hall. Instead of continuing to the right, the camera rotates to the left, revealing the artifice of the visuals.

The Smashing Pumpkins - Ava Adore (Official Music Video)


The Smashing Pumpkins came of age during the golden age of music videos, and like most of their alt-rock peers they represented a rebellion against the perceived vapidity of MTV-centric pop culture while also revolutionizing its aesthetics enough to keep it alive into the new millennium. In other words, they made a lot of extremely cool music videos.

Not being much of a fan of The Smashing Pumpkins, I've only just today first seen the music video for their song Ava Adore. Immediately, a graffiti caught my attention. Here is the screenshot (it is around 3:42 mark in the video):

Combs' vision of 'Ava Adore' loses the electric guitars for an orchestra which seem to only amplify frontman Billy Corgan's piercing vocals. To compare the remix to the original, check out the Pumpkins' official music video for the tune: 041b061a72


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